The government of Kenya, represented by the Kenya Export Promotion Council (EPC), presented the Ethical Fashion Programme (EFP) to WTO Director General – Mr. Lamy as the number one Kenyan project in terms of poverty reduction and empowerment of women.
As part of welcome ceremony for Mr. Lamy, the Ethical Fashion team organised a traditional Masaii warrior dance with a new community group from the Rift Valley. Mr. Lamy was also presented with samples of the products produced by marginalised communities for Vivienne Westwood, and other international fashion labels, as well as a map showcasing the network of community groups spread throughout East Africa.
Mr. Lamy expressed words of appreciation on the measurable and sustainable impact of the project saying, “This is a real model of capacity building carried out in the field.”
The EPC was established on August 19, 1992 through Legal Notice No. 4342, with the mandate of developing and promoting Kenya’s exports. In pursuit of its mandate, the EPC primary objective is to address bottlenecks facing exporters and producers of export goods and services in order to increase the performance level of the export sector.
The International Trade Centre (ITC) ethical fashion programme in Kenya, which helps small and medium-sized businesses in the fashion sector to export their products, has received a major boost with the signature of a partnership agreement between ITC and Kenya’s Export Promotion Council (EPC).