Korean skin care products are reputed to be among the best, taking into account that they are made from natural ingredients such as white tea, green tea, snail, coconut oil, mushroom, flower water, sea algae, plant extracts and so forth.
Korean Beauty popularly known as K-Beauty is taking over the global skincare industry, and Kenya is not being left behind.
Skin Republik has ventured in to the Kenyan market with a wide range of products ranging from never-before-seen textures and formulations to genius packaging that not only looks good but also enables easier application. The heart of beauty innovation beats in South Korea.
This creative use of natural ingredients is the driving force behind the success of Korean Skincare products.
Speaking to Nairobi News, the Marketing Executive of Skin Republik, Elizabeth Kaleche, said the skincare routine focuses on improving skin from the inside out.
“The notion here is that a truly radiant complexion doesn’t happen overnight by simply treating the skin’s outer layers. Using the right products, maintaining a healthy, well hydrated and nourished skin is the key,” said Kaleche.
The use of natural ingredients is the inspiration driving the K-Beauty success, and their formulations tend to shun the use of harsh chemicals, at the end you get extremely gentle products.
Competition among brands is a positive thing for consumers – and the competition among beauty brands in Korea is nothing short of fierce, which helps keep the prices of beauty products down, without ever compromising quality.